// Contemporary luxury with an urban soul

Founded in 2013 by Jerry Lorenzo, Fear of God has redefined luxury fashion with an aesthetic that blends sophistication and streetwear essence. The brand has become a benchmark for modern style, combining relaxed silhouettes, premium materials, and a neutral colour palette that embodies effortless elegance.

​

Inspired by American culture, sports, and spirituality the classic with the contemporary, creating timeless pieces that transcend trends. From its iconic hoodies and structured coats to its reimagining of traditional tailoring, each collection reflects a unique vision of relaxed luxury.

​

More than just a brand, Fear of God represents a new way of understanding style—authentic, versatile, and with a distinct identity that bridges the gap between urban fashion and high couture.